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A diverse sector driving commercial outcomes through creativity

South Australia has world-class creative industries. Our best-selling games, internationally recognised television and films, world-renowned festivals and performing arts, and lauded craft, design and fashion brands provide significant value to our state.

The creative industries create jobs and exports, attract investment, drive innovation, entertain audiences, boost tourism, enhance our wellbeing, and showcase our unique culture to the world.

South Australia’s creative industries are a broad ecosystem of sub-sectors linked by their ability to use design-thinking, or creativity, to develop and produce unique, innovative and highly sought-after intellectual property. They consist of 10 distinct but often intersecting sectors:

  • Advertising and Communications Design
  • Broadcasting: TV, Radio and Podcasts
  • Design: Architectural, Industrial, Urban, Landscape, Interior and Product
  • Fashion
  • Festivals (Creative and Cultural)
  • Music
  • Performing Arts
  • Screen: Film & TV, Post-Production, Game Development
  • Visual Arts and Craft
  • Writing and Publishing

The Economic Value of Creative Businesses in South Australia report

The Economic Value of Creative Businesses in South Australia report, released by the Department for Innovation and Skills in October 2021, provides a framework for the ongoing annual measurement of the direct economic contribution to Gross State Product (GSP) of enterprises within the Creative Industries sub-sectors. It also provides a retrospective analysis of the Creative Industries economic contribution in the five years up to the financial year ending 2018/19. The report was authored by Deloitte Access Economics.

The report analyses Creative Industries business groupings in the following business groupings:

  • advertising and marketing
  • architecture
  • broadcasting
  • design
  • festivals
  • fashion
  • game development and software
  • literature and publishing
  • music and performing arts
  • screen
  • visual arts and crafts
  • independent creatives