North East Group
The North East Group journey began with Charlie Emanuele (dec), who began working in the Adelaide automotive market, on the basis of buying and selling used cars in the 1970’s and early 80’s. Midway through the 80’s, and setting up a base of operations on North East Road at Hampstead Gardens, Charlie began the venture of buying and selling second-hand trucks, which soon became the main focus for the business for several years. By 1993, his son, Tony, began an apprenticeship with the company as a Diesel Technician.
Based on Charlie’s reputation for customer service, the small business was approached by Isuzu-General Motors in 1995 (now Isuzu Australia Limited). Charlie shared with the Isuzu executives his vision of a sprawling Isuzu Truck dealership on an empty lot in Burton, the original site for North East Isuzu and the North East Group.
The Group has continued to grow from strength to strength, winning multiple awards, further building on its brand and becoming the largest seller of trucks in South Australia. Through its evolution, and desire to offer a turn-key solution to the industry, various other business units were created in order to better service the Groups loyal customers, in the form of the Engineering & Manufacturing division, Parts & Service, Agricultural and Construction equipment, Iveco and other franchises, along with the different locations around South Australia, and now the recently acquired Shepparton dealership.
The Group has now been under the Directorship of Tony since the unfortunate passing of Charlie in 2013, and the company has continued its enviable growth under his leadership. With our updated state of the art facilities at Burton, locations at Port Augusta, Hampstead Gardens, Lonsdale and Shepparton (Victoria), and with future scope to continue the expansion of the business into other markets, the future looks bright for the only “One Stop Truck Shop”.